Trazzler was born when we evolved Biz's compelling "virtual teleportation" concept into a Facebook application. Experimenting with the Facebook platform inspired rapid innovation the idea turned from app to full-fledged startup. Recently, Trazzler.com has consumed all of our attention. However, we continue to believe the Facebook platform holds brilliant potential. Today, we're thrilled to announce that our efforts on the Facebook platform will accelerate, thanks to a very significant grant from the fbFund. Later this summer we plan to launch a complete online travel experience within Facebook with full Trazzler.com integration.
People have told me we're crazy—that a tiny startup can't build a sustainable online travel business in such a highly competitive space. Narrow thinking. An agile startup taking advantage of the Facebook platform has super power advantages. Facebook is the place where 90 million people are spending time, communicating, and sharing online. By delivering highly targeted, personalized travel information within the context of Facebook's social environment, our chances of building a substantial user base grow exponentially.
Trazzler's mission is to free people from the distractions and cruft of online travel research. Clear your mind and ask yourself, "Where would I rather be right now?" Then flip through trip pages designed to place you emotionally in a moment with great photography and expert travel writing. Discover travel experiences with a more natural, meandering online experience. Add to your wishlist, explore your travel personality, and take a more inspired approach to online travel—Trazzler is about making it fun.
Here's me talking about all of this at f8: Video.
Wednesday, July 23, 2008
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