1.      

  2. This week, the prize for best photo is a Canon PowerShot SX150. Enter now: http://openplac.es/contests/weekly-39
When you submit your work, get cinematic and zoom in: on a particular moment, action, experience, observation, insight, sensation—transport us to this place through your photography. We carefully review each and every submission. 

    This week, the prize for best photo is a Canon PowerShot SX150. Enter now: 

    When you submit your work, get cinematic and zoom in: on a particular moment, action, experience, observation, insight, sensation—transport us to this place through your photography. We carefully review each and every submission. 

  3. Why did Paso Robles and Mendocino County switch to Open Places for content management?

    Because we listened to them, and together, we rethought how content management should work for modern DMOs. Our shared vision for changing the way the industry operates includes the following principles:

    1. Destinations are in the business of telling stories about places.
    2. Static, second-rate infomation isn’t good enough. Stories require great writing and photography, and demand accurate metadata.
    3. Content needs to be tailored for mobile devices.
    4. Social media should be a primary source for new content.
    5. Curation is critical to story telling. The industry needs tools to find, select, and promote the best content.
    6. The same data should be leveraged for the web, mobile, and print.
    7. A fair, forward-thinking platform provides free data output and free API usage. No fee-based ripoffs.
    8. You can’t tell stories without a real audience.
    9. Building a real audience means application installs, users account, and modern communication tools.

    services

    Simple, Affordable Products That Don’t Lock You In

    • We provide iOS apps, Android apps, mobile websites that cost $7500 for the first year and $3250 for subsequent years. If we manage an app or mobile website for you, use of our CMS and API free.
    • If you just wish to use our CMS, it’s $3000 per year. You can use it to manage and curate your place-based content. Power your website or mobile apps with this content using our API.
    • API use is always free, whether you are a partner or not.

    To learn more about why we think the industry needs to change, and what we’re doing about it, click below or email me directly adam@openplac.es or learn more on our website.

  4. "Once, it seemed the Internet would give us a break from formulaic content produced for the masses. But large media platforms tend toward sameness. TV networks have their sitcoms. Radio stations have adult contemporary. Once a genre takes on a familiar form, content creators begin to make assumptions about what their audiences want, audiences accept what they are given, and the frequently insipid results are well known."

    "The earlier days of the Internet helped change this. Remember the long tail of genre-defying information Google pledged to organize for us?"

    "Enter smartphones, where most searches are no longer entered into a blank box. Now, they include geographic intent. For example, searches for restaurants or parks, which conveniently come packaged, courtesy of your phone, with your real-time location. Smartphone users produce hundreds of millions of these place-based queries every day."

    — Read on in Huffington Post Tech - By Adam Rugel

  5. Eugene, Cascades & Coast

    The Eugene, Cascades & Coast region of Oregon is an adventure-driven destination just a few hours from Portland. Experience the action in our latest app, in partnership with the Travel Lane County Visitors Bureau. Get the free download

  6. Marketing a destination mobile app – the sweat equity approach

    More than half of the adults in the United States alone already own smartphones. Look around any coffee shop to see why you want your destination’s information behind those ubiquitous mobile screens.

    For destination marketers, there are dozens of reasons to consider an app in addition to a mobile-optimized website. In our opinion, the three most significant are:

    - Generating new content: Access to built-in cameras, which are game-changing tools for destination-based photography and writing

    - Sharing to Facebook: All app actions — such as new photos and itinerary items — are just a tap away from Facebook with single-sign-on implemented.

    - Marketing with push notification: 30-70% of new app users opt-in to receiving notifications. In our experience, notification “tap-rates” are significantly higher than email click rates.

    If you are tasked with generating content about your destination, developing destination-based buzz on social media, or marketing to prospective visitors, at some point you’re going to want to a branded mobile application.

    Read this guest article by Adam Rugel, CEO of Trazzler, and Brendan McGuigan, director of interactive media at Mendocino County.

    http://www.tnooz.com/2012/08/29/how-to/marketing-a-destination-mobile-app-the-sweat-equity-approach/#VGkKp4WCVC78KD1B.99

  7. Free Publication-Quality Content for DMOs

    Request a free demo » or call 323-632-6115

    Starting today, all of our editorially selected and vetted content is available free to DMOs (destination marketing organizations). The idea is to create an open network of publication-quality information about places that can be used to promote any neighborhood, town, or region. Trazzler content can be plugged into iPhone apps, websites, guidebooks, slideshows, newspaper and magazine features, and tourism brochures. 

    “Content – especially compelling photography – is essential to destination marketers,” said Gwynne Spann, Content Manager, Visit California. “We strive to provide the most interesting and engaging content in order to showcase the Golden State to potential visitors.  We are extremely pleased that Trazzler will be making their rich content, gathered from thousands of excellent writers and photographers, available to nonprofit organizations like Visit California.” 

    What makes Trazzler different from all of the other sites that collect information on places? It’s our editorial vision and the skill level of the writers and photographers. Every place you find on Trazzler is here because we think it is good and every featured photo and article has been selected and vetted by an editor. Four years ago, Trazzler launched a radically different kind of publishing platform where writers and photographers could interact directly with editors. Now we’re opening up the results of this experiment to organizations that do good.

    Writers and photographers can participate by submitting on the pool of places our editors recommend around the world, or by suggesting a new place.

    Apps for DMOs

    Request a free demo » or call 323-632-6115

    "Engagement and the authentic experience are core values for our destination," said Brendan McGuigan, Director of Interactive Media at Visit Mendocino County. "Our visitors come as much for the overall ‘feel’ of the county as they do for any specific attraction. Finding an app that reflected those values proved to be virtually impossible, with most functioning simply as geo-locating yellow pages, and a custom build was well outside our budget or time constraints. Then we heard about the localized Trazzler app."

    "The Trazzler app is a perfect fit for us. The Open Places initiative lets us leverage the large amount of content already on Trazzler for our destination; social media integration lets our visitors share the beauty and experiences they encounter with their friends; and above all, the interface inspires users to take their own photos and write their own descriptions, helping us flesh out the story of our destination with a diversity of viewpoints that far exceeds anything we could do in-house."

    Download the Mendocino County app »

  8. We have new regional iPhone apps in the store: 
DC Area
SF Bay Area
Los Angeles
New York City
Chicago
Monterey County
Tahoe
Paso Robles
Philadelphia
Finger Lakes
Willamette Valley
Hudson Valley
Jacksonville Area
Let us know what you think.
If you’re a destination marketing organization, check out our destination apps page to see how our platform works.

    We have new regional iPhone apps in the store: 

    Let us know what you think.

    If you’re a destination marketing organization, check out our destination apps page to see how our platform works.

  9. Mendocino County has a new app, powered by Open Places. See it in action and learn more about destination-based apps for DMOs

  10. Jennifer Boyer won photography 1st Place for submitting on Bruneau Dunes State Park in Bruneau, ID as part of the Weekly Contest. Plus, later in August, we will be launching multiple iPhone apps (some in partnership with official tourism bureaus) specific to cities and regions across the country: Mendocino County; DC Metro; San Francisco Bay Area; Monterey County; New York City; Los Angeles; Portland; Chicago; Boston; San Diego; Philadelphia; The Berkshires; The Finger Lakes; Paso Robles; Lake Tahoe; Austin; Willamette Valley; Hudson Valley; Minneapolis; Jacksonville Area.
This week, we’re sending the winning photographer of the photography contest off to one of these destinations to cover the pool of places our editors recommend. The prize is a $250 freelance contract to spend one day shooting.Details: http://openplac.es/contests

    Jennifer Boyer won photography 1st Place for submitting on Bruneau Dunes State Park in Bruneau, ID as part of the Weekly Contest. 

    Plus, later in August, we will be launching multiple iPhone apps (some in partnership with official tourism bureaus) specific to cities and regions across the country: Mendocino County; DC Metro; San Francisco Bay Area; Monterey County; New York City; Los Angeles; Portland; Chicago; Boston; San Diego; Philadelphia; The Berkshires; The Finger Lakes; Paso Robles; Lake Tahoe; Austin; Willamette Valley; Hudson Valley; Minneapolis; Jacksonville Area.


    This week, we’re sending the winning photographer of the photography contest off to one of these destinations to cover the pool of places our editors recommend. The prize is a $250 freelance contract to spend one day shooting.

    Details: http://openplac.es/contests

  11. Visit Mendocino County Taps Trazzler for iPhone Application

    We’ve always encouraged writers and photographers to get cinematic and zoom in, to capture the experience of being at a place. To tell stories.

    In the Spring, we launched an iOS application that extended our platform to the iPhone, so writers, photographers and creative people could tell stories on the go. 

    Today, we’re extending our mobile platform to destination marketing organizations, starting with Visit Mendocino County in Northern California. Our solution for destination-based apps is unique, because it’s not a one-off project where the result is often static list of places. It’s about engagement, new content, and social media. 

    • Leverages world-class editorial content through the Open Places project.
    • Sits on top of a social content platform, curated by real people.
    • Taps the collective passion of travelers and locals.
    • Connects mobile actions to Facebook, extending the message and driving new users to the app.

    "Engagement and the authentic experience are core values for our destination," said Brendan McGuigan, Director of Interactive Media at Visit Mendocino County. "Our visitors come as much for the overall ‘feel’ of the county as they do for any specific attraction. Finding an app that reflected those values proved to be virtually impossible, with most functioning simply as geo-locating yellow pages, and a custom build was well outside our budget or time constraints. Then we heard about the localized Trazzler app."

    "We’ve partnered with Trazzler in the past, largely because of their unique model of user-submitted content generation, which encourages vibrant, lush, and incredibly human descriptions rather than the banal rants we saw on most sites. It dovetailed perfectly with the connections we aim to form with our visitors, and we’ve been nothing but thrilled with past joint projects."

    "The Trazzler app is a perfect fit for us. The Open Places initiative lets us leverage the large amount of content already on Trazzler for our destination; social media integration lets our visitors share the beauty and experiences they encounter with their friends; and above all, the interface inspires users to take their own photos and write their own descriptions, helping us flesh out the story of our destination with a diversity of viewpoints that far exceeds anything we could do in-house."

  12. Nonprofits and Open Places Content

    Starting today, all of our editorially selected and vetted content will be available free to nonprofits, public radio stations, parks, schools, tourism bureaus, publications, and other approved organizations. The idea is to create an open network of publication-quality information about places that can be used to promote any neighborhood, town, or region—or particular area of interest. Trazzler content can be plugged into iPhone apps, websites, guidebooks, slideshows, newspaper and magazine features, and tourism brochures. 

    Examples: 

    “Content – especially compelling photography – is essential to destination marketers,” said Gwynne Spann, Content Manager, Visit California. “We strive to provide the most interesting and engaging content in order to showcase the Golden State to potential visitors.  We are extremely pleased that Trazzler will be making their rich content, gathered from thousands of excellent writers and photographers, available to nonprofit organizations like Visit California.” 

    What makes Trazzler different from all of the other sites that collect information on places? It’s our editorial vision and the skill level of the writers and photographers. Every place you find on Trazzler is here because we think it is good and every featured photo and article has been selected and vetted by an editor. Four years ago, Trazzler launched a radically different kind of publishing platform where writers and photographers could interact directly with editors. Now we’re opening up the results of this experiment to organizations that do good.

    Every week, Trazzler runs photo and writing contests on fun (and even thought-provoking) themes. You can win money, trips, and prizes just for exploring new places and sharing the things you love to do. Your contributions will be shared with world-class nonprofits, and you’ll always get a byline on your writing and photography.

    Writers and photographers can participate by submitting on the pool of places our editors recommend around the world, or by suggesting a new place.

  13. Winners from the May contests have been announced. 

Photo credit: Sonya

    Winners from the May contests have been announced

    Photo credit: Sonya

  14. Winners from the contest ending May 2 have been announced. Click here

    Photo credits: Gina Marie and Jonathan Ashley

  15. Winners from contests ending April 25 have been announced. Click here

    Credits: “Swimming” by Lyndsey Keegan; “Be Early” by Matt Kleinmann